UX significantly contributes to conversions, revenue, and market share, making it an essential component of overall organizational strategy.
The Nielsen Norman Group defines UX like this:
“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.”
Online marketing is defined as the marketing of products or services over the Internet. It ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
The focus of both Marketing and UX is to identify, win over, maintain, and satisfy the exact needs of the customer. So the comparison between online marketing and UX should come as no surprise as both are ruthlessly focused on the customer.
In this increasingly complex world, companies that can produce high quality, easy-to-use products and services are going to be successful. Consider the popularity and unbelievable success of Apple’s iLine (iPhone, iPad, iPod). These beautiful, innovative, elegant products are the most expensive on the market and they don’t even do as much as their competition. However, people across the globe literally line up to pay Apple’s premium prices for these devices.
Designing for simplicity sends a powerful sales message!
UX Design Group employs seasoned Online Marketing and UX professionals, working together to build and promote websites that focus on:
Findability: Can users find it?
Accessibility: Can users access it?
Usability: Is it easy to use?
Memorability: Is your brand easy to remember?
Likability: Did they enjoy it?