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Simplicity – the Ultimate Sophistication
John Maeda’s 10 Laws of Simplicity Reduce — The simplest way to achieve simplicity is through thoughtful reduction Organize — Organization makes a system of many appear fewer Time — Savings in time feel like simplicity Learn — Knowledge makes everything simpler Differences — Simplicity and complexity need each other Context — What lies in the [...]
A Web Design Paradox: Humans vs. Robots
We've all heard that content is the most important part of a website. It has even been crowned "King". We also know that if a website is difficult to find, it basically does not exist... no matter how visually appealing or easy it actually is to use. Hard To Find = Does Not Exist The Paradox: [...]
A Web Services Comparison: UX vs. Marketing
User Experience (UX) is subjective and focuses on all aspects of the user’s interaction with a product, system or service: how it is perceived, learned, and used. UX significantly contributes to conversions, revenue, and market share, making it an essential component of overall organizational strategy. The Nielsen Norman Group defines UX like this: "User Experience encompasses [...]
A Web Design Metaphor: Click vs. Brick
In Web design, we often use metaphors from the construction industry to describe the process of developing a website. This is no surprise as the keys to success are very similar whether building a physical storefront (brick & mortar), or an online storefront (click & mortar). We've even adopted some of the same titles and roles. [...]