A Web Services Comparison: UX vs. Marketing
Scott Witwer2017-11-03T15:59:19+00:00User Experience (UX) is subjective and focuses on all aspects of the user’s interaction with a product, system or service: how it is perceived, learned, and used. UX significantly contributes to conversions, revenue, and market share, making it an essential component of overall organizational strategy. The Nielsen Norman Group defines UX like this: "User Experience encompasses [...]