Brand Design

A Web Services Comparison: UX vs. Marketing


User Experience (UX) is subjective and focuses on all aspects of the user’s interaction with a product, system or service: how it is perceived, learned, and used. UX significantly contributes to conversions, revenue, and market share, making it an essential component of overall organizational strategy. The Nielsen Norman Group defines UX like this: "User Experience encompasses [...]

A Web Services Comparison: UX vs. Marketing2017-11-03T15:59:19+00:00

A Web Design Metaphor: Click vs. Brick


In Web design, we often use metaphors from the construction industry to describe the process of developing a website. This is no surprise as the keys to success are very similar whether building a physical storefront (brick & mortar), or an online storefront (click & mortar). We've even adopted some of the same titles and roles. [...]

A Web Design Metaphor: Click vs. Brick2017-11-03T15:59:43+00:00
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