A Web Design Metaphor: Click vs. Brick

2017-11-03T15:59:43+00:00

In Web design, we often use metaphors from the construction industry to describe the process of developing a website. This is no surprise as the keys to success are very similar whether building a physical storefront (brick & mortar), or an online storefront (click & mortar). We've even adopted some of the same titles and roles. [...]