Usability

A Web Services Comparison: UX vs. Marketing
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A Web Services Comparison: UX vs. Marketing

Brand Design, Usability, UX Design, WordPress

A Web Services Comparison: UX vs. Marketing

Scott Witwer2017-11-03T15:59:19+00:00

User Experience (UX) is subjective and focuses on all aspects of the user’s interaction with a product, system or service: how it is perceived, learned, and used. UX significantly contributes to conversions, revenue, and market share, making it an essential component of overall organizational strategy. The Nielsen Norman Group defines UX like this: "User Experience encompasses [...]

A Web Services Comparison: UX vs. MarketingScott Witwer2017-11-03T15:59:19+00:00

A Web Design Metaphor: Click vs. Brick
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A Web Design Metaphor: Click vs. Brick

Brand Design, Usability, UX Design

A Web Design Metaphor: Click vs. Brick

Scott Witwer2017-11-03T15:59:43+00:00

In Web design, we often use metaphors from the construction industry to describe the process of developing a website. This is no surprise as the keys to success are very similar whether building a physical storefront (brick & mortar), or an online storefront (click & mortar). We've even adopted some of the same titles and roles. [...]

A Web Design Metaphor: Click vs. BrickScott Witwer2017-11-03T15:59:43+00:00